introducing Top4.

From Chaos to Calm is the motto of Top 4 and that couldn't be stated any better.  The true passion and talent of owner, Elaine Koziatek, is helping small to medium sized businesses reach their fullest potential.  It's all about YOUR top 4 priorities and making sure that you and your business are on a path to make them happen.

We have been having so much fun working with Elaine on her company re-branding! Here is her logo before and then after it got a dreamscapes makeover!!

For more information on how Top 4 can rejuvinate your business, you can contact Elaine at 860.287.3434 or email ekoziatek@snet.net

rachel | ernie

introducing delphi.

Have to say what a dream it has been to work with Delphi Sports Massage and the company's owner, Suzin Webb.  We just had to post the finished logo and are excitedly moving forward with their business cards, brochure and website.  Can't wait to share it all with you!

Do you define yourself as an athlete? The type of person who challenges the limits of your abilities?  Train for triathlons? Run for miles? Cycle with determination? Delphi is less about pampering and more about performance.  Her massages are purposeful and the outcome is real.

For more information on Delphi, you can email Suzin@delphiperformance.com

rachel | ernie

brand loyalty.

According to the New York Times, Tropicana will be switching its revamped packaging for the previous longtime look. This change is coming after numerous phone calls, emails and letters from loyal customers demanded for the return of the original packaging. I know many people, myself included, were puzzled by the choice of the new look. But as a design company, we have a few thoughts on the matter...

First, kudos to Tropicana for making the effort to innovate their image. It takes guts to try a different direction and attempt to bring a new face to a brand after being established for so long. When is a look tried and true and when does it become outdated? That is often a very fine line.

Second, cheers to the major corporation for listening and caring about what their customers thought and taking the action to bring back the original look.

They have succeeded in creating a brand recognition that customers are passionate about. And while the new packaging may not have been a success, it is evident that their product is.

rachel | ernie