Thursday, January 7, 2010

you're more than just good enough.

image found here

Since we really officially made the push to pursue our dream of owning our own marketing, graphic + web design studio, there hasn't been a day that goes by that we don't ask ourselves two defining questions.

What is it about dreamscapes that makes us who WE are?
How do we make that impression on OUR clients?

Our clients are not everybody. When embarking on a creative journey, it is critical to the process that you not only can provide the services to your clients that they desire, but that you truly respect the dream you are both trying to pursue.  The core of our business, like so many, is a relationship between people.  If you don't believe in each other, you will feel it in the end results.

Who is dreamscapes design group?

While we are made up of a team of people who work together to make the magic happen, at the heart of it all are two people.  Rachel + Ernie.  We are two people who like most of you have goals and dreams.  We aren't perfect.  We love conversations over wine + great food, learning, being inspired + inspiring others.  I love my family. I struggle each day to balance the work that I love and spending quality time with the people I love the most. I live life with no regrets and truly believe in my heart of hearts that life is a gift and like anything else in life, you only really get what you want for yourself by giving generously from yourself.

Ernie has a life long passion for art + music. He will still speak gently when he reminisces about his father and what an incredible artist he was. Some of his fondest memories are of sitting on his dad's lap while he absorbed every nuance of what his father taught him about drawing, painting and sculpture. He left his humble upbringings at the age of 16 to pursue the dream he had for himself of a better life. I am still in awe of his ability to use one passion to fuel another... playing in bands for years to earn the money to get his degree at the Rhode Island School of Design.

Who are our clients?

Our clients are the people who dream big dreams.  Who want to be in a class of their own. Who know that you have to be more than "just good enough." We hear it too often in initial meetings.  People will speak so passionately about their business, talent and ideas. Yet when we start to talk about their branding... the face they will be presenting to their customers and their market, the FIRST impression people will have about who they are... the response is often "I just need something good enough to get me going."

If you don't believe you are worthy of more than good enough, how are your customers ever going to get the message that you and your business are worth spending their hard earned money on? Now more than ever, when people are selective about how they spend their money and what they pursue, you have to make it clear to them that you and what you will do for them is valuable, unique + way beyond the hundreds of other people who are in your field.

Take a look at your brand. Your logo. Your business cards. Your marketing plans. Your blog. Your website. Your email marketing. Your brochures. Your projects.

If they are non-existent or they don't scream to the world that you are way more than just good enough, then you should be a dreamscapes client.


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