Saturday, January 31, 2009

back to the brochure.

photos courtesy of

In a world where the focus these days is on websites, blogs, RSS feeds and internet marketing it is easy to overlook that one of the most effective promotional pieces is still printed on paper. (Gasp!) 

Brochures are an effective way to reach your target market in ways that the internet can't. When trying to get out your message, it is important to use several mediums to reach a broader range of people who might be interested in what you are trying to promote.  While websites and blogs give us immediate information, brochures and promotional pieces have a lingering effect.  There is something to be said about giving people something to have and to hold.

Effective design is critical in these printed pieces.  They should be created with an intent to grab people's attention and to be consistent with your branding.  They can be used to provide information to people who may not be wirelessly tapped in 24 hours a day, (they are still out there!) used in a mailings to help you get noticed with people aren't aware of your business, or that other businesses can hand to people they think would be interested in your services. Of course your brochure also contains that all important web address and blog site you have invested so much time and money into!

dreamscapes design group understands how each marketing piece, when designed creatively and with the overall goal in mind, can effectively drive more people to your business.  Send us an email or give us a ring so we can discuss what we can design for you.

rachel | ernie

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